Participating in trade and home shows is one of the quickest and most effective ways of getting your business in front of a lot potential customers. In addition to providing a wonderful opportunity to market your services and products directly to consumers, home and trade shows also provide the opportunity to create a good first impression. In a recent study, over 90% of respondents indicated that they found home shows to a very useful source for gathering information and almost 50% of these respondents actually purchased products or services while attending the trade show.
Home shows can help you generate a lot of leads relatively quickly. Studies show that almost 90% of consumers with buying power who attended a tradeshow did not receive a sales call in the past year. The study showed that trade shows are an effective way to reach many consumers that traditional prospecting methods do not reach. Most companies find that attending trade shows is worth the investment.
At a trade or home show with thousands of consumers and hundreds of exhibitors, you should be able to speak with hundreds of people a day. Trying to make that many contacts and leads over the phone in a short period of time would be difficult, if not impossible. Even though you may not sell your service to every consumer you speak with you'll get your foot into a lot of doors you wouldn't otherwise.
Have questions about home show coverage? Contact us today at 765-426-7473 and speak to one of marketing experts or fill out our Free Consultation form and one of our advisors will contact you.