Contractors face a challenging problem of needing to advertise in order to bring in more clients, but can't afford to do so until they've actually acquired enough clients. It may seem like a difficult puzzle, but it's easier to put together than you might imagine. While your company may not have the budget to launch a billboard or television advertising campaign, you probably do have enough to implement an aggressive direct mail campaign. In order to get the most from a direct mail campaign, We make sure that it meets your specific needs.
Direct mail has to stand out from the pack. Most people, especially other business owners, get a lot of direct mail. If yours looks similar to everyone else's, it's going to be tossed in the recycling bin along with the rest. We make sure your campaign stands out by using unique sizes or shapes and great designs. We know what others are doing by looking at the direct mail of your competitors. Your direct mail will be able to stand out from theirs. We even look at some of the biggest companies advertising in your area that are not in your industry, because no matter what services they provide, your direct mail design is competing with all the others for attention.
Your advertising copy will present the perfect message. It will be clear, concise and contain a call to action. We will tell them your mission statement, and then tell them to call or come into your office. The goal of your mailer will be to get their attention and cause them to take some form of action in order to convert them into a client.
D2D Marketing Inc. knows your audience. We target the right potential clients by sending your direct mail to the people most likely to have a need for the services/goods you offer. Instead of a mass mail direct campaign that is sent to tens of thousands of people, we narrow down the list to around 1,000. These "top prospects" are people who need what you're offering now, can afford your services, can place a larger than average order, and are most likely to recommend you to friends and refer new business to you.
Remember, people are exposed to the advertising campaigns of hundreds of companies every single day. People won't notice what you're offering until they actually have a need for it, so we make sure your direct mail advertising is there when they need it.
We can follow up on your direct mail, also. Remember, this is a potential customer's first chance at an introduction to your company, so be sure to follow up in order to convert your prospects into clients. Whether it be in store or online, following up adds a personal element to your business and when your client is ready to move forward, they will remember you.
Have questions about direct mail marketing? Contact us today at 765-426-7473 and speak to one of marketing experts or fill out our Free Consultation form and one of our advisors will contact you.